ib IB Collective
For brokers running independent residential brokerages

You built a great business.
Now let’s go dominate your market.

We install the AI that runs the work nobody loves, so you dominate your market today, and build a business you can sell or hand to your kids.

Start with the free diagnosticSee the three paths

The stack the top 1% run, mapped and installed. Cited in Inman.

Real Estate Rewired · AI with a Heart

Nearly 100 recorded conversations with independent residential broker-owners about exactly this. The homework no one else did.

Watch on YouTube →
The Territory Guarantee

One broker per market. Yours.

When you join the Collective, I don’t sell to your competition. The room is non-competing owners, each dominating a different market. What we build for you, we don’t build for the broker across town. Your edge stays yours.

The brokers who figure this out in the next 18 months own their zip codes for a decade. First in wins the ground.

Twenty years in the chair

20 years inside residential real estate. 100+ agents led. Thousands of relocations a year. $98.2M sold across 160 deals. Four years inside AI.

“I like to be first, but with AI I couldn’t find the entry point. One conversation with Gus changed that.”

Gary Kadi · Founder, Next Level Practice
Real Estate Rewired

AI with a Heart. From the broker’s chair.

Nearly 100 recorded conversations with independent residential broker-owners, the homework no one else did. Gus asks the questions you’re already thinking.

▶ Watch on YouTube · @RealEstateRewired

Full episodes, broker interviews, and AI implementation conversations, free on the Real Estate Rewired channel.

How we do it

This is an implementation program. Not a course.

You’ve got the business. You’ve got the drive. What you don’t have is another set of hours in the day, and no course, no webinar, no new tool fixes that. You don’t need more information. You need someone to build it, and someone to own it. So we start where no one else does: with you.

01

We start with you. Not the tech.

Before tools, before tech: what do you love about this business, and what do you want off your plate? We start with the broker.

02

Then your team

What does each person love, and what's draining them? We enroll your organization, so growth stops depending on you.

03

Build it in

We build agentic AI for the workflows draining you and your staff. We train your team, then build what's still missing.

04

Grow past yourself

The ceiling clears. You win back time and money, and the business grows past the hours in your day.

You don’t need another tool. You need a plan built around how you actually run your business, and someone to implement it. Layering tools on top of dysfunction does not create different results.

The IBC Model

Nobody gets replaced. Everybody gets elevated.

AI does the work
The repeatable work nobody loves
The tasks that drain the day get handed to agentic systems.
A human owns it
Your AI Implementation Specialist
Every system gets a named owner, inside your team, or one we provide.
You do what you love
Elevated, not replaced
Your people move up to the work they actually love.

Every system gets a human owner, an AI Implementation Specialist, inside your team or one we provide. That’s the part nobody else tells you. Nobody gets replaced. Everybody gets elevated, to the work they actually love.

What you get

This is what your team logs into.

The agents run the work. Your people approve, edit, and direct it, in one place.

Proof, not promises

What changes when the work runs itself.

You stop trading hours for income and start building something with a sale price.

200+
agentic systems installed across brokerages
~100
broker-owner conversations behind the model
20 yrs
Gus ran brokerages before building IBC

“I couldn't find the entry point. One conversation with Gus changed that. Now I'm back, triple the clients, whole back office automated.”

Gary Kadi · Founder, Next Level Practice

“Twenty years in brokerages, Rookie of the Year, then managing broker over a hundred agents. I've sat in your chair.”

Gus Waite · Broker, IBC

“We have installed agentic systems in 200+ brokerages. We build what your roadmap says first, then keep it running.”

Taran · Build Partner, IBC
The Ten Rooms

Where do you want to win first?

Ten workflows. Ten questions each. Every answer scored against exactly what the top 1% run right now, so you see the gap, not a grade. Start wherever you most want to win.

Room 01
Predictive Analytics
Are you finding sellers before they list?
Room 02
Speed to Lead
Are you losing leads in the first five minutes?
Room 03
Database Activation
Is the gold in your database dead?
Room 04
Drip Marketing & Nurture
What happens to a lead who isn't ready today?
Room 05
Social Media & Content
Does your content sound like you, or like everyone else?
Room 06
Listing Conversion
Are you winning the listings you should win?
Room 07
Agent Recruiting & Retention
Are your best agents your foundation, or your biggest risk?
Room 08
CRM & Pipeline
Do your tools work together, or just drain your account?
Room 09
AI Discoverability (GEO)
When buyers ask AI who to call, is it you?
Room 10
Communication & Compliance
Is the way you text, call, and market legal, or a liability?
Three ways forward

However you move, someone owns it.

The diagnostic shows you what to do first. Now you choose who does it.

Do It Yourself

You own it

$99 / mo
Kick the tires
  • The diagnostic + your roadmap
  • Templates, prompts, and playbooks
  • Pre-built agentic workflows
  • Build it yourself, at your pace
Start in the school
Where serious brokers start
Done With You

We build the muscle in-house

Apply for a conversation
The twice-monthly mastermind + the install
  • We name who in your org owns it
  • We install your agentic workflows beside them
  • We put the tools you already pay for to use
  • Twice-monthly mastermind with non-competing brokers
  • Everything in Do It Yourself
Apply for a conversation
Done For You

We own it

Built to scope
Hand us the keys
  • Our team builds your agentic systems
  • A dedicated AI Implementation Specialist runs them
  • Installed, monitored, maintained
  • Everything in Done With You
Book a scoped call

Serious about moving fast? That’s Done With You or Done For You. The school’s there if you’d rather kick the tires first. Either way, it starts with the free diagnostic.

Do It Yourself · the school

Try the school free for 1 week

$99 / mo after trial

The full diagnostic, your roadmap, templates, prompts, playbooks, and pre-built agentic workflows. One week on us, then $99/month if you stay. Cancel anytime.

Start my free week

No charge for 7 days. Cancel before day 8 and you owe nothing.

Who you’re working with

Not a guru. A partner with a build team.

Gus Waite

Gus Waite

Broker

I ran brokerages for 20 years, Rookie of the Year my first year, then managing broker over a hundred agents and thousands of relocations a year, $98.2 million sold across 160 deals. I've sat in your chair. Then I spent four years learning what the top 1% actually run. I built IBC to install it for you, and I start with you, not the tech. Host of the Real Estate Rewired podcast.

Gary Kadi

Gary Kadi

Advisor & Model Architect

Founder of Next Level Practice, 6,000+ businesses transformed, built and exited via ESOP. Thirty years coaching brokers. "I like to be first. But with AI, I couldn't find the entry point, one conversation with Gus changed that." Gary architected the model every IBC session runs on.

Taran

Taran

Build Partner

Taran's team builds and installs the agentic systems inside your brokerage, 200+ implementations and counting. The hands behind the work. Revenue-split terms pending final agreement.

Questions

Straight answers.

The questions brokers actually ask, and ask AI.

What is the Independent Brokers Collective?
It's a peer collective of independent residential real estate broker-owners adopting AI together, built on a free diagnostic, a self-serve school, a live mastermind, and a team that installs the systems into your brokerage. Not a course. Not coaching. Implementation.
Who is it for?
Independent and franchise broker-owners who run a residential brokerage and control their own technology decisions. It is not for solo agents, and it is not for brokers who want to watch rather than do. If you're waiting until the path is clear, this isn't your room. Yet.
How is this different from a coaching program or a course?
Courses give you information. We install the work. The whole model is built on the idea that information without implementation has no value.
What does it cost?
The school starts at $99 a month. The Collective and personal implementation are scoped in a fit conversation, because what you need depends on what your diagnostic reveals.
Do I need to be technical?
No. If you can run a brokerage, you can run this. The technical part is ours, that’s what the AI Implementation Specialist is for. You make the calls. The system does the work.
What's the time commitment?
Less than you’re losing to the chaos right now. The diagnostic takes two minutes. After that it’s your path: Do It Yourself moves at your pace, Done With You is a live session twice a month plus the work between, Done For You is built to take time off your plate, not add it.
Will my agents actually use this?
You’ve watched them ignore tools before, fair. The difference: they don’t have to change how they work. The system captures their conversations, writes their follow-ups, logs their contacts. They just do their job. Adoption stops being a fight when the AI does the work for them.
How do you handle AI, fair housing, and liability?
Carefully, because you’re liable for what AI sends, and we treat it that way. Think of a doctor: AI confirms the appointment, a human does the exam. Everything in between is the gray area, and a human reviews it before it reaches a client. Fair housing guardrails are built in. AI accelerates the work. It never makes the call that needs your judgment.
What is Real Estate Rewired?
My podcast, and the homework behind all of this. Nearly 100 recorded conversations with independent broker-owners about exactly what you’re facing. It’s where I learned what’s working, what’s hype, and what the top 1% actually run. IBC is what came out of it.
Apply to the Collective

This isn’t for everyone. On purpose.

This is a transformation, not a place to watch. The technology is moving too fast for me to carry anyone who isn’t moving with it. So I take a small number of broker-owners who are ready to move quickly, comfortable with risk, and committed to transforming their business over the next twelve months. If that’s not where you are right now, this isn’t your room. If it is, request a conversation and we’ll find out together.

No pitch. We’ll look at your diagnostic together and tell you honestly which path, if any, is right for you. If it’s not a fit, you’ll still leave with a clearer picture than you walked in with.

Request a conversation

No charge. No obligation. A real conversation.

Done For You

Hand us the keys. We own the install.

Book a scoped conversation with Gus, no pitch, just what we’d build first in your brokerage.

Book a scoped call with Gus

No charge until scope is agreed.

The why

A world where everyone does more of what they love.

Not AI for its own sake. Not another tool. We start with the broker, what they love, and spread that to every person on your team, so everyone is doing more of what they love every day. That’s the work. That’s the why.

Take the free diagnostic